People

Always differentiate between the position and the person holding it !

Always differentiate between the position and the person holding it !

The company, the job, the person : making sense of identity

Three key elements

Any CRM worth its salt will let you stock and consult three key pieces of information : your contact’s name, the job title he/she holds and which company he/she currently works for. Having access to these three sets of information help you target, shape your strategy and tailor messages.