Relationship Capital

The four questions you need to answer through Relationship Intelligence

The four questions you need to answer through Relationship Intelligence

I ask myself the question: Why should I invest time and energy into the subject of Relationship Management when Matthew Dixon and Brent Adamson in their book “Challenger Sale”, make a convincing case that Relationship Builders are not top performers ? Particularly in complex sales, my primary focus of interest. The answer is : because I have read the book and this is what I took from it :