Training – Empowering business growth through people & methods
Perfluence is also a recognized training partner.
For over 30 years, we have been designing and delivering world-class training programs that transform how organizations sell, negotiate, and manage key accounts.
Our approach combines cutting-edge methodologies (RIIM™, EKAM™, SURF™, GRC) with hands-on pedagogy: over 60% of each program is dedicated to real-life exercises, role plays, and case-based simulations.
We help commercial teams, managers, and executives build the skills, mindset, and tools they need to win in today’s complex B2B ecosystems.
Our Training Focus Areas
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SURF™ – Diagnostic Selling: Sell like a consultant, mastering questioning techniques to uncover hidden needs and co-create value.
Strategic Value Selling (SVS™): Go beyond features and price to demonstrate measurable business impact.
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From KAM to EKAM™: Move beyond one-dimensional org charts to master multi-organizational ecosystems.
Managing Strategic Accounts: Build governance, align internal coalitions, and secure growth through long-term trust.
Cross-Selling & Account Growth: Systematically expand opportunities across client portfolios.
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RIIM™ – Relationship Intelligence & Influence Management: The only structured, ethical method to map influence flows and relational capital.
Powerscope® Training: Learn how to use the first Digital Twin for strategic sales and negotiations.
Influence & Political Risk in Complex Deals: Anticipate blockers, mobilize allies, and manage stakeholder ecosystems.
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GRC – Customer Relationship Management for All: “Everyone an Ambassador.” Turn every employee into a trust-builder at every touchpoint.
Handling Complex Negotiations: From procurement to multiparty situations, achieve impact while maintaining long-term value.
Loyalty & Retention Programs: Reduce churn and strengthen recurring revenue through relational excellence.
Flagship Programs
Sales Excellence Program (2 + 3 days)
A blended journey combining SURF™, SVS™, and RIIM™, with a return session after field practice.
Top Gun – Mastering Strategic Influence (1 day)
Intensive elite program for senior sales and KAMs, including 3 years of access to Powervision.
Tous Ambassadeurs (GRC)
Transform every employee into a customer advocate and loyalty driver.
Why Choose Perfluence Training?
Unique Methods: Co-creators of RIIM™, SURF™, EKAM™, and Powerscope®.
Proven Impact: More than 300 organizations trained, from aerospace to IT and consulting.
Practical & Immersive: 60–70% of training time dedicated to real cases, role plays, and simulations.
Tailored Delivery: Available on-site or remote, adapted to your business context