JOINS US AT THE SAMA PEC - OCTOBER 22nd-23rd 2025 in Paris

Influence Reborn — Rethinking Power, Trust, and Growth in B2B Relationships
Conference Co-led by Jim Ford (Chair of the Board of Directors, SAMA) and Hervé Debaecker (Founder, RIIM™ Collective)
Pan-European SAMA Conference, Paris — October 22, 2025

Influence Reborn: Rethinking power, trust, and growth in B2B relationships

Sweeping policy changes have reshaped the global balance of ethical pressure in the business world. In the current landscape, “influence” is being seen in a new light. It has re-emerged as a crucial capability in securing key accounts and navigating complex ecosystems. But how should influence be practiced? And how can it be done ethically, at scale, and in line with long-term value creation?

This is the core question behind "Influence Reborn: Rethinking power, trust, and growth in B2B relationships," a joint bonus session hosted by SAMA and the RIIM™ Collective.

This session will include:

• Ethical influence management in the face of rising global deal pressure. Ethical influence requires more than good intentions. It demands structured group work, supported by advanced methods like RIIM™ to decipher, share, and act on the different types of relationships between people, using an ad hoc systemic approach.

• A practical introduction to ERCM (Enterprise Relationship Capital Management).

• Integrated perspectives from both the SAMA and RIIM™ communities on how influence, stakeholder orchestration, and network activation can sustain growth and stability — even under geopolitical strain, competitive intensity, or rapid organizational change.

Strategic account leaders and C-level executives will be armed with cutting-edge insights, ethical frameworks, and new tools to win and retain business through influence mastery.