This blog sets out to be of interest to those people who have to work in environments where complicated decisions are taken: complex sales, international account and project management, journalists, people interested in politics, jobseekers, etc. It’s also, we hope, going to satisfy the curious who’d just like to know a bit more about how their own relationships work, without a particular goal in mind.

How to Identify and Leverage Influencers in Strategic Sales
Lise Pichon Lise Pichon

How to Identify and Leverage Influencers in Strategic Sales

The ability to identify and leverage the right influencers can be the key to winning high-stakes deals. This article explores effective strategies to identify key influencers and how to engage them to drive success in complex sales environments.

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The Power of Relationship Capital in complex sales
Lise Pichon Lise Pichon

The Power of Relationship Capital in complex sales

In today’s rapidly evolving business landscape, the ability to foster and maintain strong relationships is more important than ever, especially in complex sales. The term relationship capital refers to the wealth of connections a business or individual develops and nurtures over time. These connections are not just social—they’re strategic assets that can have a profound influence on the outcome of large, complex sales cycles. This article explores how organizations can leverage relationship capital to maximize their influence and improve their chances of closing high-value deals.

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Succession Planning for Key Account Managers: Ensuring Business Continuity
Lise Pichon Lise Pichon

Succession Planning for Key Account Managers: Ensuring Business Continuity

In today's competitive market, the role of a Key Account Manager (KAM) is crucial for maintaining vital client relationships and ensuring the ongoing success of the business. Succession planning for KAMs is therefore a strategic imperative to safeguard business continuity and maintain customer trust during transitions.

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Building stronger business relationships in the digital age
Lise Pichon Lise Pichon

Building stronger business relationships in the digital age

In today's interconnected world, building strong business relationships is more crucial than ever. With the rise of digital communication and social media, the ways we connect and maintain relationships have drastically evolved. This article explores the strategies and tools necessary to foster and strengthen business relationships in the digital age, with a focus on how Powerscope and the RiiM methodology can enhance these efforts.

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The art of Influence in sales: tactics for success
Lise Pichon Lise Pichon

The art of Influence in sales: tactics for success

The art of influence in sales goes beyond mere persuasion; it involves understanding human psychology, building genuine relationships, and strategically navigating conversations to achieve win-win outcomes. This article delves into essential tactics for harnessing the power of influence in sales, ensuring that sales professionals can elevate their approach and secure more successful deals.

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Navigating Complex Sales with Artificial Intelligence: A Game-Changer in the Sales Landscape
Lise Pichon Lise Pichon

Navigating Complex Sales with Artificial Intelligence: A Game-Changer in the Sales Landscape

The role of Artificial Intelligence (AI) in reshaping the sales landscape, especially in the domain of complex sales, is becoming increasingly pivotal. Complex sales, characterized by longer sales cycles, higher customer acquisition costs, and the involvement of multiple stakeholders, are undergoing a transformation, thanks to AI's intervention. This article explores how AI is revolutionizing complex sales processes, making them more efficient, personalized, and data-driven.

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The complete guide to digital Key Account Management in 2024
Lise Pichon Lise Pichon

The complete guide to digital Key Account Management in 2024

In the fast-evolving business landscape of 2024, digital key account management (KAM) has emerged as a crucial strategy for companies looking to foster strong, profitable relationships with their most important clients. This comprehensive guide delves into the intricacies of digital KAM, offering insights and strategies for businesses seeking to thrive in this digital era.

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Harnessing the Power of Digitalization: The Benefits of Digitizing Your Key Account Management Program
Lise Pichon Lise Pichon

Harnessing the Power of Digitalization: The Benefits of Digitizing Your Key Account Management Program

In the realm of business, the digital transformation of key account management (KAM) programs stands as a pivotal shift, propelling companies towards efficiency, scalability, and enhanced customer relationships. Embracing digital tools and technologies in managing key accounts is no longer just an option but a necessity to stay competitive. This article explores the myriad benefits of digitizing your key account management program.

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What is the Return investment ROI of a KAM program?
Lise Pichon Lise Pichon

What is the Return investment ROI of a KAM program?

In today's dynamic and competitive business environment, understanding and optimizing the Return on Investment (ROI) of a Key Account Management (KAM) program is vital for businesses aiming to sustain and grow their customer base. This comprehensive guide delves into the various aspects of KAM program ROI, elucidating how it significantly impacts business growth, customer retention, and overall profitability.

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